Understanding your market and customers


05/03/2024 1:00 pm - 05/03/2024 2:00 pm

Event Information

You may have heard that 90% of new businesses fail, but what’s the story behind this scary statistic? Most of these failures are linked to a poor understanding of customer needs and target markets.

This 1-hour interactive workshop will teach you the first steps of interacting with your potential customers and using their feedback to shape your proposition.

Key topics include:

  • Identifying your target market and its size and value
  • Customer engagement tips
  • A customer-centred approach to proposition development

Event Details